Ultra Milk — Customer Loyalty Program API
Developed a comprehensive Customer Loyalty Platform for Ultra Milk that manages promotional campaigns, prize draws, push-reward giveaways, and merchandise redemptions across multiple brands and events. The platform centralizes campaign configuration, catalog management, user wallets, and secure ticket/voucher issuance, enabling marketing teams to run time-bound raffles and reward drops with minimal manual intervention.
PreviewClient
Ultra Milk
Technology
Laravel, PHP, MySQL, Blade, OCR Gen AI, Docker, CI/CD Pipelines, Nginx
Date
July 2023 – November 2023
Loyalty Platform Overview
Successfully powered high-profile brand activations including the Sheila On 7 ticket lottery and reward giveaways for major events such as Yoasobi concerts, Lalafest, Pestapora, Stray Kids merchandise, CGV movie tickets, and Ultra Milk branded items. The system supported multi-channel delivery (web, mobile, push notifications) and handled the complete lifecycle from user enrollment to reward fulfillment and analytics.
Scalability & Security
Built for enterprise-scale reliability, the platform served approximately 60,000 active users and managed hundreds of product catalog entries while providing comprehensive admin dashboards and reporting for campaign performance, user segmentation, and redemption reconciliation. Implemented robust security controls, idempotent voucher issuance, and comprehensive audit logging to ensure trust and traceability for high-value prize distributions.
